I've tended to go middle of the road price wise.
Currently using,
Rod -free spirit Helical (13ft for my old reservoir ticket)
Reels -Shimano 10000 xtr baitrunners (going strong after 11 years)
Alarms- ATT's with deluxe receiver
Line -Gardner Hydrotuff 18lb (for very snaggy res)
Bivvy - JRC 2 man 2 skin (nearly good as new after 11 years)
Hooklink -Rigmarole hydro link or flurocarbon.
Hooks -Korda Krank, Kurv, chod & wide gape, in all sizes from 8-2. OMC Lock in 4, seems OK but not had them long.
Barrow - Carp porter mk2
Bedchair - Lidsters xl. Not long had it, but seems well built. Had a few cheap ones, which are a waste of money. Nash indulgence gave up after about 3 years. I'm on the large side though.
Scales -Ruben Heaton
Sling and stink bag -Shimano
Net- Sonik 2 piece. Handy for stalking. Had this a few years now, it's out lasted Trakker, Greys & JRC ones.
There is loads to choose from different manufacturers, all pretty similar in their offerings & price range, it can be confusing. I try to keep everything simple....
A good tackle shop should set you up with reasonable kit if you tell them what kind of waters you're on
Good luck