I think it depends on which ones, I use proper job pop ups because they are really buoyant and I like the range of additives and ingredients they contain. I am yet to be convinced I need to pay much over a tenner a tub though. Although there are one or two baits I can understand why they charge more and can appreciate the effort and reasoning behind the cost, some do just seem like an expensive tub of hookbaits. And let's be honest the carp don't know they cost £40 for a tub, trick is to be confident in what bait you are using,then you are more likely to put it in the right place.