Never caught a bream on boilies then?
Bream, like carp will eat what is easiest to find and what they want to feed on.
For me it's not about the flavour, it's about the vitamins and minerals that molasses contains. I also think liquid liver is a great liquid, but I don't want to guzzle it myself.
Also if you want to make molasses spicy raid your store cupboard. Plenty of powders you could add, chilli, cumin, paprika,turmeric, fenugreek, garlic, Chinese 5 spice,
Mollasses guzzling common β¬οΈ