whether the crank hooks are new or not is neither here nor there for me, i walked into my local tackle shop, saw them, liked them, used them and ive landed every hooked fish on them since. i would of brought them if they had been fox, e.s.p, ace, nash or whoever, its the first time ive seen a hook pattern like this apart from in match fishing where a size 14 hook is no good to me. and i dont purchase items on the back of a dvd or whatever. i make my own choices and my own mistakes and i learn by them.