Absolutely agree bud, re-branding is ripping people off, fact, but Korda don't do that (or if they do I can't think of an example). They appear to me to have principles which is why I find it odd that they are a target for so many outspoken anglers.
Trakker, Aqua, Nash, all guilty of ripping people off..... Nash recently obtained the old Taska tungsten range of products. On the chod beads they halved the qty in the pack and nigh-on doubled the price. Now I understand the purpose of any business is ultimately to yield profit but that is taking the mick imo.