I can't say I pay too much attention to branding. The value of branding is down to one's individual perception based on the product and, I hate to say it, marketing. Most of what I would consider to be 'premium brands' offer their fair share of stuff I'd never use but I'd not want to devalue any brand based on that fact (apart from Nash, obviously 😂).
A brand is just a name for a company imo.
Do I think SHB make decent/premium hookbaits? Yes, absolutely. I only use them for certain applications, but I've done so for probably 10 years + now. They have caught me some very special fish and that breeds confidence. Confidence is as important as anything in carp angling imo.