There is 'BUT' to this though.
Just because you copy or do what 'Big Name' anglers do, it does not make you a better angler yourself.
Following fashion; rigs, tackle even the methods they fish will not necessarily increase your captures. You still need to find fish, and then get your bait and feeding right and your rig in the right place.
Sadly some who are in the limelight could well be time bandits, or pulling strokes to get results. That definitely does not make them better anglers. That is the point of 'at any cost'.
Something I think is that every angler goes through a period of doldrums, not catching. It is the better anglers who can deal with it and get through to good times again. The 'not so good' will just give in and follow fashion without thinking. They blame the rig, the bait, never themselves or the simple fact the fish aren't interested.
I bring this up for a reason. Currently on my water 'the originals' aren't showing or being caught. The only fish being caught are stock fish from the past few years. It looks like after spawning together they have gone their separate ways. The stock fish in fishable areas, where bait is going in, the originals hiding in the thick weedy unfishable areas. The stock fish relying on bait, the originals on natural good.