I wouldn't say his findings are dismissed, he is spot on in my opinion, just didn't like his writing style.
Agreed it is quite funny, going through the pains of mixing rolling & cooking baits which effectively lessens the attractors and seals it so it is more difficult to get the bait to entice the prey, only to then make more efforts to undo all that work so that the bait is effective ! I can assure you the irony is not lost on me!