Hey all,
I’m sure we can all recognise some level of copying between manufactures i.e. the lead clip - each manufacture has their own version that they have tried to add their own touches to, whether that’s just their brand / colour, or a slightly different mechanic.
Now, I’m not too concerned regarding this aspects of the industry, nor am I concerned that some manufactures bring in ideas from other parts of life and have repurposed them for the angling community i.e. Krusha, Nash bivvy warmer - and then add a great big ‘Carp £££’ on it, but what I am concerned about is companies popping up and performing blatant plagiarism on products. For example with Cyprinus selling exactly the same products that alternative manufactures supply - bed chairs, brollys etc.
What people may not be thinking about, is that Aqua, Wychwood etc have had to go through months of design, specifications, materials, suppliers, prototypes, testing etc before a product can be offered to the consumer. This costs time and money. Now I’m not close enough to provide any figures around it, and I’m not I saying a new Wychwood bed chair would cost hundreds of thousands of pounds to go from concept to production (We are talking evolution or products now - not revolution), but there is still a cost involved, that the initial manufacture has to cover somewhere. Therefore, it’s obvious that Cyprinus are able to approach the same supplier and ask them to sew a different logo onto the item, and sell that item at a much lower price.
Should we be concerned about what these underhand tactics will do in the long run, or should we just care about the money in our own pocket? What happens if we loose our well known manufactures because someone else only wants to make a quick buck? Do we then loose the continued evolution / improvements of products?
I’d be interested to hear your thoughts on the subject, and if someone has any real information / figures on the matter.