Good shout, thats what I'm trying to do with my bait to start with, making it a bit cheaper than you can get elsewhere, especially as bait is an essential! Then you're right I need another one or two things that are cheap and drive traffic to the website.
Definitely, its the same with everything really, petrol for example, if the station across the road undercuts their competitors, they then have to match that drop and so on and they both lose out in the end
I don't have the storage capacity yet for things like rods/bivvys etc but that's certinately a future plan.