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Not knocking their stuff, but if you don't supply to shops, you can sell at half the price; their pellets aren't much cheaper though if at all. But without having a fiddle with the product, you are buying blind or following like sheep. I might have a look when I run out of things they do, but I can't find carriage charges and that annoys me when I have to sign up to find out something that should be upfront; I'm sure that we've got regulations which state clear pricing policies? (if not we should have, cos it rattles my sensibilities :humpf:)

stoves are frequently the same for both but camping tax is a lot less

messing about on t' net i was amazed to come across this, excerpt from Cherry's Q&A page. when asked "why do you sell you terminal tackle at half the price of all the others" this was the answer,, That’s exactly our point. Why do others sell them for over a Fiver? It’s a known fact there are only a handful of quality hook makers in the world and as resellers we all source them from the same available Providers! We don’t sell ours cheap in comparison to the available margins and still make a healthy ‘business standard’ profit. This, alongside terminal tackle is where rip off BRITAIN stands rife in the industry. If you honestly think you are getting a cracking deal for ten small bits of metal for a fiver then think on. We appreciate brand loyalty, we also respect brand confidence, but at some stage or another common sense should enter the mind of the angler who in turn should start to challenge what seems right and what seems wrong…surely.? The prices we charge for our terminal tackle and hooks etc is the show stopper for the trolls. When challenged “your bait is cheap so it must be [censored]” we refer them to the quality of our hooks or the suppleness of our tungsten tubing and on and on and on….That’s when the trolls fade and die. We don’t sell cheap bait and we don’t sell cheap terminal tackle…..it’s just priced correctly! If people are prepared to give away their hard earned cash in the belief that what they are using is superior then hey, what can we do? We can’t educate everyone and where we do not advertise in the publication world and carp comics it’s understandable the brain washing exists. Sad, but true! link here comments??

Yes Finchey that's the one