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And therein lies much of the problem. Big bait companies have had an advantage; if I buy a kilo of semolina it's around £1.80, if a big bait company buys a tonne of semolina it will work out at a lot less per kilo, around £920 per tonne, so £0.90 per kilo. Do the same with every bait ingredient and my homemade bait costs double the price to produce. Billy one man bait company in his garage or shed, won't be buying fishmeal, semolina, liver powder or maize by the tonne! As a result his prices will be more than a big company. The days of Bill Cottam expanding from his (parents) garage to a large industrial unit are long gone. Bait and boilies specifically is a 'busy' market, and it seems anglers don't necessarily understand it, from the bait itself, to using it, and even the difference in cost of buying it from tackle shops or direct. Nutrabaits, Mainline, Nash Baits, CC Moore and others had a recommendation on food baits, and a recommendation on attractor baits (originally shelf lifes). Feed the food bait, continuously, prebait, and the carp will accept it and take it comfortably. Good results will follow. Attractor baits, use as that, don't fire in loads, maybe a few freebies around the hookbait, use the few to attract the carp to try the hookbait. Then along came the published 'Korda' method, (used earlier but Danny Fairbrass did well writing about it), put in plenty of pellets, and spod mix and get the carp feeding on that. At the same time we had the mega high attract hookbait, the single pop-up that got a take, or not. Fishing moves on and backwards, now we are using high attract baits, maybe with added hydrolysates, liquid glugs over spod mix in the hope that the fish pick it up first. The food bait is 'gone' for various reasons, cost of ingredients rising, becoming harder or impossible to get hold of and even big bait companies changing direction or disappearing. Lots of little bait companies pop-up, disappoint or disappear. They are able to charge silly money for baits because fewer anglers have loyalty to a company anymore.

Never heard of them! Not being funny, but 'getting good press'; advertising now is more dissipated as social media takes over. I used to be very up with knowing bait companies, but when even long time companies are falling by the wayside. I keep making this point, if you have a cake of 30centimetres across, with 5 companies taking a piece, each has a decent slice. Now the same cake with 10 companies taking a piece, the slice is smaller. That is what is happening to the tackle and bait trade.