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Abu reels were the dog's danglies years ago, I owned 3 Cardinal 57's I used for pike fishing and then a 54 for barbel fishing. The 55 was the carp anglers dream reel but I never owned one. They were solid and dependable and their second hand price held really well. Sweden is a fairly expensive Country to produce in due to their tax system and production switched to Bangladesh. Needless to say, the quality and reputation took a hammering and they went into the doldrums and the likes of Shimano quickly filled the void in the market and dominated it for a good few years although Daiwa and other manufacturers have increased their share. I couldn't give you a definitive answer but they have a hill to climb if they want to re-establish themselves as market leaders again.